Digital Marketing Experts working at some top companies around the world
Certification in Fundamentals
of Digital Marketing
Build a strong foundation in digital marketing with our Fundamentals of Digital Marketing Certification course.
DataSpace
Academy Reviews :
Duration
3 Months
Placement Support
100%
Easy EMI
Available with 0% interest
Class Mode
Online + Offline
Extra Benefits
FREE DataSpace Lab Access
Program Overview
Our Fundamentals of Digital Marketing Program is especially designed for beginners looking for a gateway to enter into the world of digital marketing. The course introduces learners to the world of online advertising, covering search advertising, display advertising, and e-commerce advertising. The program also encompasses proven digital marketing strategies to build and maintain a mighty online presence, the art of targeting and buyer profiling, and how to leverage social media for business growth. Learners will further learn about A/B testing as well as analytics to measure performance.
News Coverage
Our alumni placed in top companies across the world
Our shining stars who have recently attained placement in esteemed companies. DataSpace Academy courses are strategically designed to render a competitive edge in the job market.
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Who Can Join This Training?
- Students from any background
- Sales professionals
- Bloggers and Video Content creators
- Web developers
- Web designers
- Entrepreneurs
- Aspiring digital marketing trainers
- Professionals aspiring to transition into digital marketing
Skills You Will Gather
- Social media marketing
- Content Marketing
- Online Reputation Management
- Search Engine Marketing
- Marketing Strategy
- Search Engine Optimisation
- Local SEO
- Email Marketing
Course Module
-
Understanding Excel Interface
- Understanding the digital advertising landscape
- Different ad formats: search, display, and shopping ads
-
Search Advertising
- Exploring the fundamentals of search engine advertising
- Keyword research and selection
- Creating effective ad copy
- Bidding strategies and budget management
-
Display Advertising
- Introduction to display advertising
- Banner ads, rich media, and video ads
- Targeting options for display advertising
-
Shopping Advertising
- Understanding e-commerce advertising
- Product listing ads (PLAs)
- Setting up and optimizing shopping ad campaigns
-
Building an Online Presence
- The importance of a business page
- Choosing the right platform (e.g., Facebook, LinkedIn, Instagram)
-
Creating an Engaging Business Page
- Profile setup and optimization
- Content creation and management
- Interacting with your audience
-
Leveraging Social Media
- Utilizing social media for business growth
- Advertising on social platforms
- Monitoring and analyzing social media performance
-
Target Audience Identification
- Understanding your ideal customers
- Creating buyer personas
-
Behavioral Targeting
- Tracking user behavior for precise targeting
- Interests, online activities, and intent-based targeting
-
Contextual Targeting
- Placing ads in contextually relevant environments
- Keyword and content-based targeting
-
Comparing Digital and Traditional Marketing
- The pros and cons of both approaches
- Cost-effectiveness, reach, and measurability
-
Integrating Digital and Traditional Marketing
- Strategies for a blended marketing approach
- Case studies and success stories
-
Understanding Buyer Personas
- What are buyer personas and why are they essential?
- Creating detailed buyer persona profiles
-
Targeting and Personalization
- Tailoring marketing efforts to different personas
- Delivering personalized content and offers
-
Building Brand Personas
- Crafting a brand's personality and values
- Defining the brand's target audience
-
Brand Consistency
- Maintaining a consistent brand image across channels
- Brand voice, visual identity, and messaging
-
Measuring Key Performance Indicators (KPIs)
- Identifying relevant KPIs for digital marketing campaigns
- Setting measurable goals
-
Analytics Tools and Data Interpretation
- Introduction to digital marketing analytics tools
- Interpreting data to make informed decisions
-
A/B Testing and Optimization
- Conducting A/B tests to improve campaign performance
- Implementing changes based on test results
- Advertising on social platforms
- Monitoring and analyzing social media performance
Need more information about the course details?
Tools to Master
Get Industry Relevant Certificate
Course Certificate
- Experience in SEO and local SEO
- Experience in Social Media Marketing
- Experience in Online Reputation Management
- Free access to DataSpace lab
Course Certificate
- Access to real-time projects
- Industry-recognised certificate
Fundamentals Of Digital Marketing career Opportunities
Average Salary
Hiring Companies
₹3.4 LPA - ₹6.5 LPA
Average Salary
Hiring Companies
₹2.8LPA - ₹6.2LPA
Average Salary
Hiring Companies
₹3.5LPA - ₹6.1LPA
Other Job Opportunities
PPC Manager, PPC Consultant, Performance Marketing Manager
Get Noticed By Top Hiring Companies
Our Program Benefits
DataSpace Academy courses are available at extremely competitive prices. Our Course Benefits are structured keeping in mind the convenience and budget of students and beginners
Certification In Fundamentals Of Digital Marketing
- Training & Mentorship
- Flexible Schedule
- Online Live Interaction Session
- Recorded Session after the Class
- Industry-recognised Certificate
Course Add-Ons
Learn to crack job interviews with success and make a positive impression at workplace with our Add-on Packages
Complimentary
Session
4 Days 8 Hours
Session
4 Days 8 Hours
- Behavioural Skills
- First impression know-how
- Introduction to Corporate Communication
Effective Communication &
Personality Development
3 Months
- Interview Preparation
- Industry-specific group discussions
- Grooming
- 1-on-1 session available (*T&C applies)
Any query about our program fees?
Enrollment Process
Enroll into your desired course with DataSpace Academy in 4 easy steps
Step 1
Fill up the
Form
Step 2
Get a call from our
Academic Counsellor
Step 3
Get
Consultation
Step 4
Congratulations for
completing the Enrollment
Interactive Classes By Industry Experts
Ankan Dhar
Senior Marketer and Digital Marketing Professor
A business marketing veteran, Mr. Dhar comes with over 11+ years of illustrious experience in Direct Marketing, Business Development, Client Relationship Management, Business Analysis, and Digital Media. He holds extensive experience in handling the implementation of marketing strategies, creating sustainable techniques for sales/ lead generation, as well as resolving operational issues and clients’ concerns satisfactorily. Mr. Dhar is a seasoned communicator who is highly skilled in assessing and implementing effective solutions as per customer needs which has eventually helped him to optimise customer loyalty, and ensure repeat & referral business. Mr. Dhar is also widely revered as a digital marketing mentor who offers industry-leading training in PPC, SEM, Display, SMM, YouTube, and Email Marketing.
What Makes us Different
We Help you quench your thirst for knowledge by providing you with our specially tailored certifications. Our highly qualified instructors, dedicated staff and 24/7 available helpline are the main reasons why we are the go-to training provider for you.
Industry Experts
Learn from Industry Experts with Years of Expertise in the related field.
Placement Support
Placement Support for successful completion of courses and certification.
Job-Ready Course Curriculum
Specially tailored Certification Course equipped with in-demand industry skills.
Real Time Projects
Practice on Real Time Projects which can be showcased to future recruiters.
Lab based Classes
100% practical and lab-based classes (available online & offline)
24x7 Support
The course comes with round-the-clock support for doubt-clearing session
Interested in Our Program?
Let’s connect with our academic counsellor.
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Students Review
Suhas Pandey, Allahabad
The Fundamentals of Digital Marketing course by DataSpace Academy has exceeded my expectations. The content was well-structured, and the instructors were very knowledgeable. I learned practical skills that I can apply in my career right away.
Mohit Sharma, Patna
The Fundamentals of Digital Marketing Course by DataSpace Academy was intensive but rewarding. I would especially like to express my gratitude towards the excellent teaching staff who helped us in every way possible. I now feel confident in using analytics tools to solve complex business problems.
Milan Dutta, Kolkata
The Fundamentals of Digital Marketing program by DataSpace Academy was both informative but also engaging. I looked forward to each module, and the quizzes and assignments kept me on track.
Sabina Ali, Lucknow
I was a complete beginner to digital marketing, but the Fundamentals of Digital Marketing program by DataSpace Academy made it easy to understand. The step-by-step tutorials and practical examples made it a breeze to grasp complex concepts. Now, I feel confident in my digital marketing skills.
Sohail Singh, Amritsar
This Fundamentals of Digital Marketing by DataSpace Academy exceeded my expectations. The modules are well-structured and cover all aspects of digital marketing. I especially liked the SEO and social media marketing sections. Great value for the money.
Supriya Bisht, New Delhi
I always aspired to be a digital marketer and the Fundamentals of Digital Marketing program by DataSpace Academy came to me as my gateway to my dream job. The certification I earned helped me land a job in digital marketing, and I feel well-prepared for the challenges of the industry.
Workshop & Events
FAQs
Have some doubts? Lets Clear!
There is no such hard-and-fast prerequisite to enroll in the course. The course is open to aspiring digital marketers from any background.
This course does not require prior technical knowledge. Aspiring learners from any academic background can sign up for the course
Yes, our learners work on industry-oriented capstone projects.
For details on seasonal discounts and special offers, please consult with our academic counseling team.
DataSpace Academy provides Internship opportunities and placement assistance based on the merit of the student on successful completion of the course.
After completing the course, our learners will be able to work as PPC Manager, Google Ads Manager, Google Ads Specialist, Performance Marketing Manager, and so on.