Unlocking the Power of Canva Pro: A Guide for Small Businesses

Introduction

Loved by millions, Canva is the darling of designers. From flashy flyers to engaging social media posters, Canva is your ultimate toolbox for all those cool graphics. However, the free version doesn’t allow access to the entire vast library of resources that Canva has to offer. This calls for an upgrade to Canva Pro, the premium version of Canva. The go-to tool for pro-level creations, the business edition enables 170 million+ people each month to unlock their artistic potential without relying on professionals.

Features of Canva Pro

Canva Pro offers an array of professional-grade features for creating captivating graphics that can instantly get your brand in the spotlight. Mastering these pro features can take your artistic skills and content to the next level. Now let’s delve into the exclusive Canva for business features to help you get started:

1. Video Background Remover:

Background removal could be tricky, but with Canva Pro, it is now just a click away. The Pro bundle comes with this amazing video background remover that enables users to erase unwanted backgrounds from product photos and videos easily. And that too without any professional assistance. Simply upload the image and click on ‘background remover’ in the effect section and you are done! Users can also use an ‘image eraser’ to remove specific areas like the edges.


2. Premium Content Library:

Content is king; the only way to deliver an impression is by creating compelling content that perfectly complements your brand identity. This Canva Pro feature gives you VIP access to high-quality stock images and a video library. Users now can easily generate high-quality content from Canva Pro’s 75+ million premium images, graphics, images, and audio shots created by professionals. Now never run out of stunning visuals, as the Canva Pro library is constantly updated with fresh designs to match your fresh ideas.


3. Instant Animation:

Infuse life into your creative projects with Canva Pro’s ‘Magic Animate’. This exclusive feature is thoughtfully embedded for creators to select the best animations and smooth transitions for your project. ‘Magic Animate’ is your ultimate expert motion designer who uses AI to analyse your design. The magic wand further enables you to select motion that aligns with your content, font, images, and colors.


4. Schedule Social:

Posting at the right time makes a big difference. With Canva Pro, you can not only create captivating content but also schedule posting across various social media platforms- courtesy, the in-built Content Planner. You can also pause and edit a post without re-uploading a file. Additionally, the Pro Content Planner allows users to keep track of a post’s engagement or impression.


5. 400k+ Premium Templates:

Browse from Canva Pro’s vast store of pre-designed 400k+ premium templates for varied applications like presentations, e-mail, videos, and compelling stories.


6. Transparent Images:

Using the same image for varied applications is now easy with the Pro version. Now you can simply remove the background from an image and save it as a transparent PNG file.


7. Resize Design:

The AI-powered ‘Magic Switch’ feature helps in instantly transforming your designs into a blog post, e-mail, or even a poem. You can resize one design to post across multiple channels.


8. Brand Kit:

Canva Pro’s brand kit enables you to organize all your brands' assets in one place - like brand fonts, logos, icons, imagery, graphics, and whatnot.

How does it work?

If utilised smartly, Canva business benefits and features can significantly elevate your brand image. Whether you need to create brochures, flyers, or infographics by collaborating with different teams, you can do it in real-time in Canva Pro.
You can add up to 5 people in Canva’s Pro account. Any member from different teams can log in to a particular account to tag each other and comment on the designs.

Use Cases

1. Create professional-grade marketing collaterals such as posters, flyers, brochures, and social media graphics.
2. Design logos, brand kits, and visually appealing elements to create a compelling brand presence across different platforms.
3. Develop engaging presentations with tailored templates, graphics, and multimedia elements to engage your audience during official pitches.
4. Design captivating social media posts, stories, and banners optimised for various platforms to enhance engagement and brand visibility.
5. Design business cards, letterheads, and other print materials using high-quality graphics and typography for professional presentation.

Benefits of Canva Pro

Canva Pro is bustling with a storehouse of premium templates, high-quality images, and advanced design tools. Users now can effortlessly create professional-grade marketing collateral through seamless team collaboration. The canva professional edition empowers you to elevate your creativity by streamlining workflows while enhancing your productivity to the next level.

Limitations

The Pro edition does suffer from a few limitations:

• Not compatible with advanced file formats like EPS
• Designers have complained about alignment issues
• Logos could be unclear

Conclusion

Despite the drawbacks, the Pro version is every designer’s favourite given its cutting-edge content.
Canva Pro simplifies the design process, thereby enabling marketers and even non-creative people to create visually appealing content without advanced design skills. From crafting engaging social media posts to developing professional presentations, Canva Pro can be your go-to design tool for creating effective brand messages. Want to unleash the maximum potential of Canva Pro to elevate your marketing game? Sign up for quality digital marketing training in Kolkata to unlock a world of creative possibilities.