Top 6 Content Marketing Trends to create waves in 2024

Introduction

Content is the lifeblood of your marketing arsenal. From SMM to email marketing campaigns to brand videos to PPC ads - the “content” you put can make or break your brand. And, added to being informative, the content should also be in tune with the latest content marketing trends.
Content marketing is a dynamic world and keeps changing with the evolving market trends, paired with Google’s helpful content updates. For instance, with cutting-edge advancements like AI claiming a robust presence all over- it’s imperative to proactively incorporate AI in your marketing efforts to ensure relevant content for the 21st century digital marketing campaigns.
The post below outlines the most crucial content marketing trends 2024 that will render a competitive edge to your content marketing campaigns.

Importance of keeping up with the new trends in content marketing

In 2024, the content marketing landscape continues to evolve at a rapid pace, stressing the importance of staying abreast of emerging trends. With automation in the business, it is now a strategic imperative for businesses to maintain originality by delivering value-driven content. By leveraging emerging technologies, platforms, and content formats, businesses can enhance their visibility, engagement, and conversion rates. Plus, adapting to the new trends demonstrates a brand’s commitment to innovation and agility, which are highly valued in today's dynamic marketplace. Whether it's embracing interactive content marketing trends, harnessing the power of AI, or capitalising on emerging social media trends - staying ahead of the curve in content marketing empowers businesses to seize opportunities and sustain the cut-throat competition with aplomb.

The major content marketing trends in 2024

So without delaying further, let’s explore the super six content marketing trends of 2024 to hook your audience in unique ways like never before.

1. Get AI as your writing assistant:

With the advent of ChatGPT in 2023, content marketing was all-embracing for AI-content in a frenzy. But random use of AI in marketing content had to encounter a yellow card with Google’s helpful content updates in early 2024. Further, Google’s Search Generative Experience started penalising websites with higher bounce rates for catering excessive AI-generated responses to search queries.
However, Google clarified in a statement that it is not totally anti-AI. Rather the search engine giant specifically penalises websites that rely on 100% AI-generated content, rendering only repetitive and barely meaningful content.
So, as we are exploring 2024, delivering genuine content continues to be the prime factor - while AI is here to be your ideal writing assistant. Using AI strategically with the right prompt is the best way to incorporate automation in content marketing to save time without compromising on quality. Be it for generating promotional e-mails, blog outlines, or creative ad copies, count on AI as your smart content aid.


2. Boost click-through with personalisation:

Personalisation still continues to be at the heart of emote-evoking content. Have you ever tallied how many people have reverted to your marketing mail? The result is, obviously, mostly zero or very less compared to the bulk mail you shoot. Reason? Sales-screaming emails and direct pitching instantly steer away the receivers from clicking.
So, embrace a more personalised approach when sending emails. Focus more on common problems faced by your audience to present solution and little less on boasting about your brand. Your users are more likely to click on the emails that can offer them something of value, apart from the regular sales pitch. The personalised efforts make the mails more relatable to the audience, inspiring higher CTR and proactive engagement with your brand. Don’t forget to address your audience by name and close the message with regards mentioning yours. Apply this personalised approach in every kind of email you send to your users, be it the annual discounts or season’s greetings.

Bonus Tip: Tailor your emails in tune with your users’ special occasions, such as birthday or anniversary.



3. Stronger focus on video content:

Did you know that over 90% of marketers used video in the marketing campaigns in 2023? Cut to 2024, the numbers are only on the rise, and for all the right reasons.
For starters, if we check the stats, strategic video marketing has helped marketers to attain improved traffic. According to experts, video content is a win-win for both marketers/brands and users. In a recent survey, over 80% of users have reported that were happy to invest in a product/service after watching videos. The “visual” quotient of a video makes your content more convincing and easily comprehensible for your target audience.
Video length is another major factor in 2024. Short videos are ruling the roost in the age of continuously reducing attention span. Also, vertical videos have shown to experience higher watch time and completion rate than the horizontal ones. You can use video content in website and especially on social media. Join our social media marketing certification course to learn how to use videos strategically on social media.


4. Memes to tickle serious business:

Serious information is ok but meme marketing with creative content connects your audiences through a laugh riot. They say, if you can make a woman laugh, half the battle is already won. It’s almost the same with your target audience. Who doesn’t love a dose of humour in the mid of ups and downs?
Meme marketing sparks more engagement and queries about a product or service than long serious content that might deter the busy audience from scrolling down further. So, it’s time to get more creative and stir engagement with memes that your audience can relate to, cherish, and take action.
However, not all marketing messages are meme-worthy but whenever there is scope, don’t miss out on the chance.


5. Get the Influencers to talk about your business:

Influencer marketing is gaining more momentum in 2024, unleashing a larger field for sponsored content. Social media is becoming a hub of influencers who are proactively influencing the audience to think, engage, and act. Influencers are the current hot favorite of the brands than celebrities and paid models to reach every layer of the audience. They are banking on hyper-targeting and displaying products/services in the form of sponsored content to make them relatable to the target audience.


6. User-generated content:

Humans are social beings and brands are aware of it. We love to hear other’s experiences to either get informed or be aware. Thus, user-generated content is one of the most dominant content marketing trends 2024.
Brands are encouraging customers to share their reviews or feedback online about their experience regarding a product or service. This is a very strategic promotional tactic by brands to expand their reach through realistic impressions. The internet is flooded with Google reviews, social media reviews, and even videos of users who preferably have positive experiences about that business. Some examples of user-generated content are unboxing videos, product experience videos, Google & social media reviews, and so on.

Conclusion

To survive and thrive in these ever-shifting digital trends, brands need to adapt and brainstorm new content marketing strategies that align with their business. Digital content has to reach out to the target audience in the best possible way to make the most of the consumer community today. However, serving irrelevant content in a frenzy with the trend can also cause irreparable damage to their brand value. Thus, brands also need to be mindful about Google's E.EA.T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles to assure people-first content. Learn and gain mastery in digital marketing with our in-demand SEO marketing course to advance your career in the hottest profession in 2024.

Q1: What is the trend in content 2024?

Some of the popular content trends in 2024 are video and live streaming content, artificial intelligence-aided content, user-initiated content and sponsored content by influencers.

Q2: What is the future of content?

Content is here to stay with almost every industry requiring engaging content for promotion in the virtual world as well as in the traditional marketing scenario. Content and content marketing comprise a huge industry with a net worth of US$ 4216.5 million globally.

Q3: What kind of content is trending right now?

User generated content is in high demand right now. Similarly marketing for video content aided with latest features and formats is in high demand.

Q4: What is the future of content marketing?

Content marketing is one the most promising career domains today with an average salary of 7.2 lakhs per year. Sign up now.