Spoken English Is Good! What About English for Business Communication?

Before I begin, I would like you to honestly ask yourself this one question.
How good are you at playing with your words in the corporate world?

1. Excellent
2. Good
3. Average
4. Poor
5. No idea

Now go ahead and evaluate yourself. And be honest about it. I get many candidates on LinkedIn and Instagram, asking me one big question:
My Spoken English is Excellent and Yet I Fail at Interviews, why?
Hint: “English for business communications”not in place! Or Your English for business and professional communication, is way out of track!
Simple!

What does this mean?

Let’s break it up for you here:

1. You do not use casual tones and words when you communicate with anyone at work, your office or even when out on coffee with a colleague. No matter how close you are to that person and at what level, your English for business communications has to be at best the cream.


2. It’s not what you say, but how you say it, which makes the magic happen. Again, you have to understand the formality of using the right words at the right time and in front of whom.


3. Your choice of words as mentioned earlier, can make or break a situation, a deal and more. The art of convincing and negotiating what you want or desire, can be done with the right verbiage. This is why, colleges and universities across India are stressing on English for business and professional communication.

Let me share a real case here (names anonymous) Miss. A did her MBA in HR from a reputed B School in Kolkata. She did well in her exams, sat for two internships and successfully completed her course and certifications. Two years down the line, and after multiple (read:10 interviews) she has not found final placement yet!
Her business communication skills was not at par the companies demands. This was saddening for her, and she then did a little research on her own to understand the difference between spoken English and business communicative English. YES, there is a difference.

What you get with Business Communication Training?

1. You get to learn, incorporate business English from inception to advanced levels.
2. You get to practice with industry experts and bigwigs
3. You get live case studies
4. You get assignments to evaluate your performance on a timely basis
5. You learn the art of using the right words for negotiation and convincing
6. You learn the art of “seducing” the minds of the listeners
7. You learn the art of effective public speaking
8. Learn how to use the right verbiage at group discussions
9. Learn how to handle tricky questions using perfect business English, and
10. You sound professional when the words used are professional.

By enrolling in the best business communication training, this is what you get and become confident of. Companies want that and hence look for such candidates.

Get taken seriously!

Once again, you wouldn’t be taken seriously if your verbiage and written English skills are not in place. When I talk about English for business communication, I mean simple, concise and crisp words, which are understood very easily by the layman and the experts alike. That is the art of effective communication.

Read testimonials

Don’t believe what I have to say, and there are many courses that offer business communication certificate online. What I would encourage you to do is to read the testimonials first. Understand what ex students have to say. The real picture comes there.

Understand what the industry needs?

Before you ask anyone how to learn corporate English, ask yourself if you have done enough research as to what the industry or your domain demands! This would then allow you to get a customized package on enhancing your business English. Company A would have different needs, much different from Company B, and one size doesn’t fit all. So how to learn corporate English? Before I answer that, I want you to note a few things mentioned below:

Do NOT Do this if you!

• You do not wish to practice on your own
• You do not wish to do your own research to learn something new
• You do not wish to enhance your English for business and personal communication to the finesse
• You do not wish to help yourself proactively and would want to be spoon fed
• You do not wish to grow and learn new terminologies and think that your B.A/M.A/M.Phil degree in English or Communications does it for you and not the business communication certificate online; it certainly doesn’t.

Now with this, I sincerely hope you have understood that Spoken English can be done and mastered by anyone or everyone who has the grasp of the basics. But the What, Why, When, How and Where of business communication training, is something that you learn, adapt to, apply and grow over time with and still evolve learning something new daily.
Wishing you the very best always!
Author: Mr. Rohan AH Noronha Head of Department Communication and Placement DataSpace Academy, Kolkata