Top 7 Social Media Trends of 2024

Introduction

We all have seen social media sites change their façade, mechanism, and thereby utility over the years. What started as a phenomenon for friendly socialisation a decade or more ago has now turned into a business prospective with unending possibilities. Put simply, social media is an ever-evolving world. Social platform algorithms are constantly changing, ushering in new social media trends every year. So, while edutainment content had the limelight in 2023 on social media, 2024 is poised to witness more focus on AI tools. The coming year is likely to bring forth several other defining trends as well.
Here’s listing the social media marketing new trends that are about to change the “social” scene in the coming months.

Why adopt latest social media trends?

According to a latest survey, there are 4.95 billion social media users globally. And the numbers are only increasing.
As mentioned above, social media features a dynamic scene that evolves as to changing user behaviour. Thus, if you do not adopt the new trends in social media marketing, you won’t be able to match up with user demands.
Here are some of the reasons to know all about the changing social media trends for business and beyond.

Competitive edge

A brand that quickly adapts to latest social media trends is likely to find itself a step ahead in the competition.


Brand growth

When you follow the latest social media trends for your page, you create a desirable social browsing experience for your potential users. This way, your target users will love to frequent your page, leading to potential web page visits, and eventually conversions.


Rebuild Reputation

As mentioned multiple times, social media is a constantly changing zone. A brand that held the crown on social media last year might get replaced by another one this year. However, if you can tailor your social profile as per the changing trends, you will be able to maintain your relevance and reputation in the market.


Improved User Experience

This point is in line with the second point discussed above.

A dynamic and evolving social media profile helps to create optimised user experience. It leads to a longer stay on your page, more user acquisition, and also higher rate of user retention.
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Top social media trends to rule in 2024

https://blog.hootsuite.com/social-media-trends/ https://explodingtopics.com/blog/social-media-trends https://later.com/blog/social-media-trends/ https://www.statista.com/statistics/1299967/india-social-commerce-market-size/ Here is a list of the topmost social media trends that are predicted to scale up the social media scene in 2024.

More focus on AI tools

Over 80 percent of marketers count on AI tools for social media to improve efficiency and save time. Smart SMM marketers all across the world are consistently deploying AI for caption creation. AI integration in social media tasks has already started in 2023 and is likely to find more traction in 2024.
Social media marketers are predicted to use AI for a wide range of social media tasks such as - caption generation, content optimisation, post schedule, ad management, and so on. Interestingly, advanced AI tools can also help you to find the most compatible influencer to promote your brand on social media.
Over 70% of SMM marketers have claimed to deploy AI tools to completely rewrite and revise text content in 2024.

Mid-way storytelling

This is also one of the current social media trends that started in 2023 but is predicted to gain more traction in 2024.
Mid-way storytelling is a concept where a video starts with the hook point or the most significant highlight of the video. The hook part helps to grab the viewers’ attention, compelling them to stay glued to the visual.
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Growth of Gated Content

Gated content is predicted to find a more solid footing in 2024.
The term refers to exclusive content that only offers access when the viewers share their contact details and other related information. In other words, gated content is not sent to every single visitor who visits a social media page.
Social media might shower you with a bouquet of content now and then but not all such content is relevant for you. Irrelevant “suggested content” in large numbers might spoil your social browsing experience and even hamper user-brand connection. This fatigue of unnecessary “suggested content” has led to a rise in “gated content” on social media.
This way, social media visitors are greeted with a specific type of content that they have agreed to sign up with. Gated content also enables the brands to create a sense of exclusivity for their most valued visitors. The end result is happy visitors and eventually better chance of conversions.

More Choosy with Social Media Platforms

Brands will be more selective with their choice of social media platforms in the coming months.
There was a time when we used to find a new social platform popping up now and then. Also, brands had this habit of trying out their luck with every random social media platform that used to come their way.
But things are changing now, and for better. Brands have come to realise that they need to have compatibility check before investing in a social platform.

Doubling up as Search Engines

Gone are the days when traditional online search engines like Google or Bing used to be the stand-alone portal to find something online.
Cut to 2024, online users are also taking to social media channels like Instagram to find search results. The trend is becoming more prevalent now because the majority of brands today hold a strong presence on social media. So, a quick browse on social media will reveal most of the facts and stories you might wish to know about a product or service.


More emphasis on UGC

Did you know that users are 200% likely to believe in the credibility quotient if a company focuses more on UGC content?
Around 30% of consumers love to go back to those brands that highlight their audience stories over their services/products. UGC serves as the “social proof” or validation of the fact that the particular brand stands by its promises.
According to experts, UGC content will be followed by more numbers of brands in 2024.


Rise of Social Commerce

2024 is poised to witness a healthy spike in social commerce.
The social commerce market in India is predicted to grow to $6 trillion+ by 2030 from $700 billion+ in 2022.
A major reason behind the rise is surely a steady growth in the number of active social media users over the years. Also, the fact that social media allows even small businesses to reach global is another factor behind the hike.

Conclusion

Social media is here to stay. It is a storehouse of immense possibilities. With the increasing advancement of digital technology, social media is changing forms and characteristics every day. All of us need to keep ourselves abreast of the upheavals in the world of digital communication.

Q1: What are the changes in social media that are about to come in 2024?

Some of the social media changes that are about to take place in 2024 are Artificial Intelligence in social media communication, social media audit to focus on the highest ROI generating sites, and more focus on engaging and entertainment based social content for brand promotion.

Q2: Is social media safe for all users?

Social media, including the entire world of the internet, is safe as well as unsafe depending on how you use it. Every social media site has its own security and privacy settings by which one can monitor your cyber exposure. Many online tutorials teach you the basics of cyber security to help you practice safe browsing experience.

Q3: How to be a cyber security expert?

Cyber security is one of the most high-demand professions today. A rising number of courses that are offering both classroom-based and online courses.

Q4: How promising is cyber security as a profession?

It is an excellent career choice with an average salary of Rs 6,87,180 per year in India. Most importantly, almost all major industries out there are looking for cybersecurity professionals.