The Ultimate Guide to SEO Terminology Every Marketer Must Know

Introduction

An SEO professional needs to handle various aspects of on-page and off-page SEO that involve a vast vocabulary of SEO terms to know. Knowing these terms is essential for every person associated with SEO activities be it an SEO expert, a digital marketer, or an entrepreneur. Are you an aspiring SEO professional looking forward to getting acquainted with SEO terminology? In that case, the blog below will be the ultimate guide for the top terms buzzing in the contemporary SEO scene.

Why should you learn SEO Terminology?

If you are associated with the dynamic domain of digital marketing, then knowing about SEO terminology is a must. Extensive knowledge of search engine optimization terms will deepen your knowledge about the SEO domain, and boost your competitive edge. Also, it will help you to communicate effectively with fellow marketing professionals during collaborations.

Top SEO Terms

Let’s get started with the list of the top 20 SEO terms of 2024:

• Above the Fold: The term refers to the content displayed on a website that users first see without scrolling down.
• Algorithm: This is a complex computer formula that has become more complicated with the advent of AI, impacting the rankings of websites. Search engines use a combination of algorithms to retrieve data and deliver relevant results to a query.
• AMP (Accelerated Mobile Pages): This is an open-source HTML framework that enables a desktop-first page to appear on mobile view.
• Black Box: One of the complex technical SEO terms that is hard to understand and inaccessible due to its complexities like Google algorithm. Essentially, Black Box refers to a complicated computer program that allows visibility of output and input - but keeps the internal process confidential and inaccessible.
• Black Hat: Risky SEO tactics that involve the use of content spinning, spammy links, keyword practices, and other unethical means.
• Bot: Automated software that crawls websites across the internet to collect information and the latest updates.
• Canonical URL: Technically, this is an HTML code element. It specifies a particular website URL, differentiating the link from other website URLs with similar content to avoid duplicity.
• Click Bait: A commonly used term used to define a content that is thoughtfully crafted to make users click.
• Click-Through Rate (CTR): This metric is used to determine the rate of users’ clicks in an organic search. This is calculated by first dividing the total number of organic clicks by the total number of impressions. The result is then multiplied by 100.
• Dead-end page: Refers to a webpage with no link to other web pages.

• De-index: This specifies the unwanted situation where Google temporarily or permanently removes a website or webpage.
• DMOZ: A human-edited web directory that helps organise websites for search engines before modern algorithms took over.
• Doorway page: Web Pages that are specifically created with targeted keywords for redirecting users to a different website.
• E-A-A-T: The term stands for Experience, Authoritativeness, and Trustworthiness - the key factors for search engines to rank websites based on quality content.
• Engagement metrics: This defines how users interact with your content, like clicks, time spent, and bounce rate. Examples of engagement metrics are Click-through rate, Conversion rate, Bounce rate, and Time on page/site, to name a few.
• External Link: A hyperlink that links the main site to another site for boosting credibility and SEO ranking.
• Editorial Link: A natural backlink given by another website that is earned through valuable content rather than payment.
• Featured Snippet: A featured search result that appears at the top of the SERP against a search, providing users a quick, and direct answer to a query.
• Footer Links: Links that appear at the bottom or footer section of a website.
• FTP (File Transfer Protocol): Allows to upload and manage website files and helps SEO by improving site structure efficiently.

Conclusion

SEO is a multi-faceted and complicated world-SEO terminology hands out the key to unlock the door and explore the various aspects of the domain. If you are willing to make the smart move in advancing your digital marketing career, enroll in a digital marketing certificate online for a seamless learning experience. However, remember that SEO is an evolving domain and you have to update your know-how of SEO terms with changing market trends.