6 Top Digital Marketing Trends for 2024

Introduction

The digital marketing market is predicted to reach 860 billion+ INR by 2025 from 570 billion+ INR in 2022. With the world getting increasingly digital, internet marketing is more relevant now than ever. And the world of digital marketing is constantly evolving to keep pace with the fast-changing marketing demands. So, while pop-up messages or business WhatsApp are the digital marketing trends in 2023, we are about to witness newer patterns in 2024.
The blog here sheds some light on the upcoming trends in digital marketing in 2024.

What is digital marketing?

Any type of marketing/ sales/promotion which makes use of the internet is known as Digital Marketing. The various faces of digital marketing are SEO, paid social media ads, PPC, online video ads, and so on.
Digital ad spending is poised to rise to $836 billion by 2026 from $520 billion+ in 2021. The rising adoption of digital marketing has led to tremendous growth of digital marketing industry in recent times.
This upsurge of digital marketing has sired digital marketing course in Kolkata and elsewhere.

Why should one be updated with digital marketing trends?

Traditional media ( film placements, radio and television advertorials, prints and billboards) have ruled the roost for a very long time. While the world is fast narrowing up as a global market it is very important to be well versed with the digital platform. Most importantly, marketers must be updated with new trends in digital marketing to ensure “relevant” campaigns as per the latest industry demands.
Benefits of staying updated with changing digital marketing trends:

• Better targeting
• More relevant marketing campaigns
• More optimised campaigns
• More informed marketing decisions
• Calculated risk management
• Improved customer satisfaction
• Enhanced traffic flow
• Better scope of conversions

Top Digital Marketing Trends in 2024

In the world of technological upliftment, there is nothing constant. Technological trends are constantly changing, bringing us newer concepts to the forefront all the time. Digital marketing is not an exception here. The list below discusses the top emerging trends in digital marketing that are going to rule in 2024.

Improved gauging with more digital TV influx

With traditional TV taking a back seat and OTT channels gaining increasing popularity, the influx of digital television advertisement has just started. Digital marketing has made the market environment free, friendly, measurable, and effective from both the business and user point of view. Hence 2024 is going to see a dazzling deluge of digital advertisements redefining internet marketing.


More power to first-party data

2024 will see cookie-based advertising sing their swan song with first-party data quickly taking its place. Subscription offerings, newsletters, and devices for assimilating consumer data are going to rule the roost. Information derived directly from consumers always assures more credibility than 3rd party-fetched data. It helps in better targeting and eventually more optimised marketing campaigns. Hyper-personalisation is the latest buzzword in the digital marketing scene. Thus, first-party data is poised to witness more prominence in the coming months.


More privacy

Consumer privacy will lead the pack in terms of digital marketing trends in 2024. Businessmen and their marketing marquee will have to abide by certain cyber laws to safeguard privacy of the users. That is going to make marketing management and reliance on first-party data more important and serious enough to follow.


Self-service advertisements

Digital platforms like Amazon and Disney are likely to bring down the advertising stakes by introducing self-service based advertisement. In this case, advertisers purchase ad space straight from publishers through automated platforms, powered by programmatic algorithms. Put simply, self-service ads do not need ad operation executives or sales representatives which immediately cuts down the costs. This emerging trend will make ad campaigns easy, accessible, and more economical. Thus, 2024 will be encouraging more independent digital advertisers to take on the automated portals for self-service ads.


AI-powered personalisation

Artificial Intelligence has already made its way in digital marketing and we are going to see more of it in the coming year. According to experts, 2024 will largely witness AI integration in personalisation endeavours while targeting customers. AI algorithms are able to analyse huge volume of data in little time. This advanced feature is enabling marketers to craft highly focused marketing campaigns for hyper-personalised customer experiences. And, better consumer experience will lead to more satisfied customers, and eventually, higher conversions. Thus, the coming year is poised to welcome more targeted and personalised customer experiences with the help of AI.


Metaverse for higher brand engagement

Metaverse extends a lucrative opportunity to build highly immersive brand experiences - the star factor for greater customer engagement. The Metaverse sector is projected to reach over $670 billion and 400 million+ users by 2030. And visionary marketers are all set to capitalise the staggering popularity of Metaverse to leverage their campaigns in the coming months. The digital space allows them to conduct virtual launches as well as customise campaigns as per users’ specific digital behaviour.

Why choose digital marketing as a career?

Some of the most promising reasons for choosing digital marketing as a career in 2024 are as follows.

In-demand job

Digital Marketing Executive or Specialist is one among the top 10 list of in-demand jobs (globally) today. The demand is only going to skyrocket in the coming months.


High pay-package

The professional influx of digital marketers is still lower than its demand. Hence in order to meet the gap the pay package commanded by this latest sunrise profession is higher than most other sectors. The average pay package of a digital marketer (mid to senior level) is around 8 LPA INR. With experience it becomes even better.


Dynamic

Digital marketing is multifaceted and an exceptionally experimenting area of technology and commerce. Hence, for all mavericks of computer engineering and trade exponents, it is a field day out.


Tremendous progress

Digital marketing is still at its infancy and is yet to make exemplary progress spreading wings to unknown skies in future.


Freedom to work from anywhere

Digital marketers don’t always have to rush up to a physical workspace. Rather the work curriculum of digital marketing allows them to work from anywhere, provided they have a laptop/desktop and stable internet facility.

Conclusion

The various emerging trends in digital marketing does say something about the future of the same in India. The sweeping popularity and lucrative pay packet promise a booming future for aspiring and existing digital marketers. Some of the top trending jobs in digital marketing are PPC Campaign Manager, SMM Expert, Digital Marketing Specialist, and so on.
If you too are aspiring to join this booming marketing realm, you should sign up with a credible digital marketing training institute. Certificate courses from these institutes promise a super career and successful digital ambition ahead. Just make sure your chosen institute offers practical projects and also internship opportunities.

Q1: What are the trends in digital marketing in 2024?

Ans: 2024 will see increased viewership of digital TV, online ad placements emphasizing on consumer privacy, easy and economical online advertising with a boom in AI-powered personalised campaigns.

Q2: What is the future of digital marketing in India?

Ans: Future of digital marketing is extremely bright and promising as it is the sunshine sector on the rise with more than 3.80 billion netizens making it the largest market in the clouds.

Q3: How much does a digital marketer earn in India?

Ans: A digital marketer earns Rs 6.4 - Rs. 8.0 Lakhs per year on an average.

Q4: How is AI used in marketing?

Ans: AI in marketing helps in client bracketing and target decisions, speeding up marketing and campaign, content creation and leads and data analytics.