10 Digital Marketing Tools to Rule in 2024

Introduction

Digital marketing tools are indispensable for digital marketing campaigns today. From keyword research to creating trendy social media posts to analysing campaign progress- you have digital marketing tools for all. You can always perform some of the marketing tasks manually but the tools always scale up your projects to a notch higher. These are excellent time and energy savers, offering you ample room to focus on other crucial marketing tasks. Talk about smart marketing, and the marketing tools are your ultimate trusted aides.
The post below offers a brief on the top digital marketing tools that marketers are going to deploy at a large scale in 2024.

Types of Digital Marketing Tools

Digital marketers can choose from a wide range of best digital marketing tools, based on their specific marketing tasks. Here is a list of the different types of digital marketing tools:

• Keyword Research Tools
Help to find the most relevant keywords and their competition level.
• Analytics Tools
Keep tab on the progres of a marketing campaign and also user behaviour on an online platform.
• Analytics Tools
Keep tab on the progres of a marketing campaign and also user behaviour on an online platform.
• Email Marketing Tools
Developed for email marketing, these tools help to create and send promotional emails for campaigns.
• Content creation tools
Help to ideate, create, and modify content (both text and visual).
• SEO Tools
Every marketer’s assistant for analysing digital content for backlinks, keywords, and other kinds of measurable data.
• Social Media Marketing Tools
Help to create social media posts and track SMM campaigns.
• Lead Capture and Landing Page Tools
Lead generation tools are a trusted assistant to gather contact details of target niche. Landing page tools help to create a fully functional website.
• Graphic Design Tools
Offer readymade and customisable templates for different marketing products like poster, banner, social posts, etc.
• Conversion Optimisation Tools
Track user behaviour and suggest website changes that would help to enhance the conversion rate.

Most of these are digital marketing free tools and some of them also carry a paid version if you want highly advanced functionalities.

Most Popular Digital Marketing Tools

Some of the commonly used digital marketing tools are as below:

1. ChatGPT

ChatGPT rules the chart when it comes to the best ai tools for digital marketing. This revolutionary tool is intelligently designed to execute a long list of marketing tasks, thereby making things easier for marketers. From brainstorming to content creation to improving customer engagement, ChatGPT does it all. One of the coolest parts is that this AI wonder offers an almost human-like output that makes it more credible than existing ones. Currently, ChatGPT has been updated with Multi-modal capacity that allows it to deliver based on voice and image inputs, other than text. If you are looking for a state-of-the-art AI-powered digital marketing course online, check out DataSpace Academy.
ChatGPT can be used completely free of charge.
Some of the prominent features of ChatGPT are as follows:
• Content ideation
• Replying to customer queries
• Offering personalised recommendations
• Providing keyword suggestions
• Helps to create social media posts
• Writes video script
• Multi-modal capacity



2. Google Analytics

It is the go-to tool for tracking and gauging user navigation on websites. A trailblazer in digital analytics scene, Google Analytics helps to analyse the progress-meter of digital campaigns, and their strengths and limitations. It is a freemium web analytics service that is available to any individual with a Google account.
Some of the prominent features of Google Analytics are as follows:
• Segmenting subsets for analysis
• Customisation of reports
• Cross-device data
• Built to work with media and publisher products of Google



3. Canva Business

Digital marketing campaigns and social media posts call for sassy graphics. Talk about marketers’ favourite and you have the Canva Business. Packed with jazzy templates for almost every kind of post, Canva caters to almost all industries. All the templates are easily customisable. From logos to social media posts to banners, Canva is kind of the unrivalled champion for graphics today. Visuals created in Canva can be shared across websites, blogs, and social networks easily.
Some of the popular features of Canva are as follows:
• Innumerable templates and a massive library of photos, images, and designs.
• Carries a wide variety of brochures, book covers, resumes, magazine covers, and social media to choose from.
• Enables users to create and edit graphs and posts of different kinds.



4. SEMrush

SEMrush is a versatile all-in-1 toolkit that covers a wide range of services, such as PPC, SEO, Keyword Research, SMM, and more. The tool helps marketers in other major services too like gathering marketing insights, PR, Campaign Management, Content Marketing, etc.
Some of the popular features of SEMrush are as follows:
• Assists in creating high-ranking content
• Helps to discover strategies to reach more prospects on a low budget
• Helps users to boost organic traffic with SEO tools and workflows
• Uncovers tactics and strategies of competitors
• Facilitate in building social media strategies



5. Moz

Moz is a SEO software suite that enables to improve search engine visibility. One of the highly popular digital marketing tools, Moz helps with fresh insights and also improves the competitive edge of the users. This powerful SEO wand optimises websites by evaluating, monitoring, and measuring offsite and onsite aspects. It enables businesses to track different aspects of the SEO campaigns, thereby facilitating increased traffic influx.
Some of the features of Moz are as follows:
• Helps in Competitive analysis
• Encourages Continuous improvement
• Onsite explorer
• Mentions Keyword difficulty scoring



6. MailChimp

MailChimp is a premier email marketing and social advertising tool specifically crafted for automating and orchestrating digital marketing campaigns. It is the most effective and one of the most credible online marketing tools for email campaigns. MailChimp also enables users to keep a track of generated traffic.
Some of the prominent features of MailChimp are as follows:
• Provides tools for generating analytics and insights under a single roof
• Creates content with easy to use design tools
• Offers free plan for the small marketers
• Creates personalised emails to fetch more than 6 times of the order by using marketing automation.
• AI- powered assistant that can generate advanced and customised designs



7. Ahrefs

This is another popular all-in-1 digital marketing toolkit. The software suite carries powerful tools for 5 crucial functions, including keyword research, link building, rank tracking, site audits, and competitor analysis. It also enables users to identify the top-performing content of a particular site and also backlink sources. Ahrefs is an amazing tool that is important to check where you stand in the competition in comparison to the competitors, The tools also help to ensure that the already existing write-ups are up to the mark. DataSpace Academy’s digital marketing certification online offers training on Ahrefs and all other major digital marketing tools.
Some of the popular features of Ahrefs are as follows:
• Helps in competitor analysis
• Allows website optimisation
• Enables to manage projects
• Comprehensive SaaS tool for data indexing
• Filters out appropriate websites for content and strategically chooses the topic of content.
• Tracks ranking progress



8. Hotjar

Hotjar is a trendy analytics tool that extends insights into customer interaction with apps and websites. The tool creates recording or heat maps that provide a visualization of the path taken by users based on their click-through rate. Hotjar is an excellent aide for creating journey maps to identify areas of improvement of UX.
Some of the popular features of Hotjar are as follows:
• Analyses dynamic content in the heatmap
• Provides visualization of user behavior
• Provides screen recording features to see the actual interaction of users
• Includes user surveys and feedbacks
• Provides user interviews for directly engaging with the users



9. Buzzsumo

Digital marketers need to consider trending topics while ideating strategies and viral campaigns. And Buzzsumo is the one-stop helping aide here for marketers. The tool offers insights into different content types that are currently trending on social media. The tool gathers statistics based on the industry influencers apart from the associated websites.
Some of the features of BuzzSumo are as follows:
• Open API
• Availability of influencer amplification
• Advertising filters and social backlinks
• Comparison and competitor analysis
• Curation, content insights and analysis



10. Slack

Digital marketing professionals use Slack on an everyday basis. It is a go-to tool for discussing new articles, client work, support tickets, new projects, and so on. Marketers also use this tool for sharing useful content with fellow professionals as well as to send messages. Slack is predominantly useful when there is a need to have a distinct team that can have effective communication.
Some of the popular features of Slack are as follows:
• Allows easy follow-up of all factors that are related to channels, teams, and projects
• Supports easy communication among team members across the web in real time.
• Facilitates teams to collaborate remotely
• Allows video conferencing and messaging

Conclusion

The domain of digital marketing is continuously updating and changing; organizations need to stay abreast of the new patterns and technologies. Hence a dynamic digital marketer should stay updated about these new technologies to ensure the most cutting-edge marketing campaigns.